Morphed

As libraries have evolved to meet new challenges and embraced technology so have the skills and expertise of our staff. We have built on our core competencies and on our experiences. Now, I believe, we have developed into a very valuable new breed equipped to bring the profession to the forefront of the knowledge economy, in which information is the new currency.

As a profession we have a reputation as effective communicators and facilitators, We are good at liaison and team working. We have excellent customer-facing skills. We are approachable, flexible and keen to help.

Despite widespread use of the internet and its supposed user-friendliness, people need significantly more guidance in using electronic resources than they did in using a library of print materials.

The skills of library staff are more valuable than ever. You have an opportunity to deliver innovative, creative, effective information and learning options.